Each year, Lavazza, a 120-year-old premium coffee company, commissions an artist to create their now iconic calendar. In 2013, the Calendar wasn’t ​a traditional printed calendar but a video installation that told a year’s worth of stories in one day through 12 themes. Consisting of user-generated photos and videos, Lavazza's first digital calendar came alive. We went behind the scenes with acclaimed video installation artist Marco Brambilla as he created the calendar, resulting in a video profile of the NY based artist that was used to promote Lavazza’s calendar around the world.