Red Bull, best known for its energy drinks, extreme sports, and its Formula 1 team, introduced a milder, more culture-driven side on its Red Bull TV channel. At launch, we created a series of films profiling different artists, their inspiration, and unique processes that were shown on the Arts and Innovation Magazine Show. Featured artists included photographer Tim Tadder, known for shattering water balloons on models heads, and Hot Tea, a Minneapolis artist who expresses himself with yarn.