For over 10 years, I worked directly with Sony Electronics to help tell captivating stories that defined their best-in- class array of products. The partnership spanned multiple product categories and included collaborations on strategy, concept, messaging, video production, in-store experiential, and more. As far back as 2009 we were the first documentary crew to be allowed inside the Sony design lab in Tokyo to tell the story of their flagship TV and the philosophy behind its creation.