When Burgiss launched over 25 years ago, they were the clear innovator and the only player in the field of Private Equity Data. Since then, new market entrants with fresher, more relevant brands have caught on to the power of data to drive better financial insights resulting in a new competitive landscape. Burgiss recognised that thriving this market requires a brand refresh. Working in collaboration with a strategist and writer, we designed and facilitated a three day Brand Workshop that equipped Burgiss with the tools needed to re-establish them as a relevant, competitive, industry-leader in private equity data. We delivered a Brand platform, roadmap and a briefing kit to inspire and equip the creative marketing and sales teams to tell an updated and compelling story.