Grabbing the attention of shoppers in the crowded and potentially overwhelming Best Buy environment is something we became past masters at. Polk asked us to create a series of experiences that would attract and engage their in-store customers. We created an immersive surround sound cinematic experience amplifying the standout features of their new Signature speaker set. Working with award-winning sound designer Neil Benezra we told the feature benefit story of the speakers using a mix of engaging content, animated CG environments and a dramatic soundscape to pull the viewers into the picture. Heard to be believed!