With the launch of Definitive’s high-performance BP9000 Series speakers, the company wanted to tell a more in-depth design story to communicate the level of commitment and skill that goes into the design and technology behind every speaker. We worked with the talented and passionate team at Definitive to create a series of video assets culminating in a brand anthem video, multiple product videos and a spot featuring Sam Fogorino from the band Interpol. The brand anthem video was a short documentary on the company's history and 'a behind the scenes' look into the design process.