Goodnation is a values based philanthropy portfolio management service. We developed the fintech philanthropy advisory platform from service design, brand development through prototype to fully realised shipped application. Following publication the new service collected over $11m in new donations for nonprofits throughout the country. With #onefordemocracy we also co created a campaign that safeguarded the voting rights for the 2020 US election, raising over $67M. We continually evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance product features.